Workshop Spring 2015
How to Share Your Story-finding the right content
Head of Marketing University of Groningen
One of the toughest challenges we face using social media is sharing relevant and engaging content with our audience. We can no longer push our messages across (outbound marketing) we need to pull our students in with engaging and relevant content (inbound marketing). Finding and sharing the right content enables us not only to engage with (prospective) students, but it also allows us to to tell our story, and more importantly, our students’ story, thereby creating brand affinity. In this workshop you will learn how to create an effective content marketing strategy and optimise your social media activities.